Referral-based social app for beauty influencers

GlowCode

What it is

A digital vanity to share honest reviews of beauty products, and support influencers to maximizing referral income.

How it works

We completed this initial native mobile app build in 3 phases over the course of 8 weeks from idea to launch.

User Flows

User type: Personal user

  • Sign up / login via email + password
  • Create a profile with simple onboarding flow
  • Create collections of product reviews
  • Generate and share personal profile links that display profiles on the web
  • Prompt users to download the app from the web profiles
  • Save other user profiles
  • Save a list of products of interest in a shopping list

User type: Influencer / Creator

  • All of the same functionality as the personal user
  • Ability to add affiliate links and discount codes to product reviews
  • Ability to track total page views to their profile
  • Ability to track total clicks to affiliate links

After launching the initial version, DreamLabs supported the user testing process by :

  1. Designing the qualitative user feedback session structure + narrative
  2. Leading 4 individual user testing sessions
  3. Analyzing the results to produce 24 points of feedback for product improvement
Don’t just take our word for it

“The goal was to build an MVP/proof of concept mobile app for beauty influencers and beauty product users. Tomas and John really worked to understand the business case, end users, and what I was trying to accomplish. The integrity of this company was clear when they take time to decide whether they were able to technically deliver on my ask using low-code tools.

I felt lucky to have them come back to me with a full scope on how they could build what I had envisioned. They really wear multiple hats and do it well. From concept to launch, DreamLabs acted as not only the developer, but also a product manager, overseeing every detail from concept development to launch (feature prioritization, user interviews, optimizing user experience, etc).

As a product manager myself, I really appreciated their process driven approach to building an MVP. I have worked with other developers in the past, that make no effort to always have in mind the user and business case. As an entrepreneur, I got excited about adding more features, but they did an outstanding job of keeping me and the project focused on sticking to features that count.

Other developers welcome the opportunity for scope expansion and don’t make the effort to truly understand the problem and DreamLabs was the complete opposite. I am continuing my relationship with them to have them support my app and in the future, develop the app further.”

See for yourself

The Glow Code