[Who we are]
We build custom software for Placentia businesses using senior engineers and AI-accelerated development, delivering a working production system in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For Placentia clients, we combine AI-assisted planning and implementation with hands-on senior engineering to move from concept to a working system quickly. AI handles a meaningful share of the repetitive build work; our engineers own architecture, code review, and every decision that affects long-term quality. We break projects into short, visible phases so you see real progress at every step rather than waiting for a single big reveal. Continuous integration and automated testing run throughout the build, which lets us maintain a fast pace without sacrificing stability. Whether you're a family-owned service business replacing a spreadsheet-based process or a small manufacturer connecting new software to existing operational tools, we build systems sized appropriately for a smaller operation, not an enterprise platform you'll only use a fraction of.
[Deliverables]
Custom software built for Placentia companies, engineered by senior developers using AI-accelerated development to compress the timeline without cutting scope. We manage the full build, from architecture through launch and ongoing support, sized to fit a smaller local business.
Operational and workflow software for Placentia's family-owned and light industrial businesses, built to replace manual processes with something that actually fits how the business runs. AI-assisted development keeps the cost realistic while still delivering a fully custom system.
Enterprise software development for growing Placentia companies that need a system to integrate cleanly with existing infrastructure. AI-enabled workflows speed up implementation while our engineers retain full ownership of security, performance, and scalability.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical build with our AI-enabled process runs around $20,000 all-in, which brings genuinely custom software within reach for smaller Placentia operations that couldn't justify the roughly $200,000 a traditional agency might charge for the same scope.
Our AI-enabled process typically brings a project to around $20,000, compared to the roughly $200,000 a traditional agency charges for comparable work. AI handles the repetitive parts of the build, which means less billable engineering time without a drop in code quality.
Most projects ship in about 6 weeks, compared to the 6-month timeline common at traditional shops. AI-assisted development lets our senior engineers move through implementation and testing far faster, while still reviewing every piece of the build before it goes out the door.
We stay engaged after launch, handling fixes and continued development as your needs change, with the same senior team that built the system rather than a separate support desk. For a smaller Placentia business, that continuity matters as much as the initial build.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.